The University of Amsterdam (UvA Academy) approached us to help them recruit more people for their masterclasses. We assisted them with marketing campaigns and created high-converting landing pages.
UvA Academy struggled to define their target audience, making it difficult to focus and implement effective marketing strategies.
We have been running multiple campaigns via LinkedIn, including timeline advertisements and Inmail campaigns. By constantly measuring performance, we have been able to optimize the ads and determine which combination of images and text generates the largest amount of leads.
We have been running multiple campaigns for UvA on Facebook as well. By measuring the advertisements several times per week, we have been able to determine which ads are performing better than others. These ads are constantly being adjusted to generate more leads.
After carefully conducting research, we identified the web-surfing behavior of UvA’s target group. We know which websites potential leads are visiting and what kind of keywords they use. As a result, we have been showing ads on the websites that the target group visits via Google Ads.
At Brize, we're specialized in building eye-catching websites and implementing data-driven marketing strategies. Contact us today to find out how we can help your business.
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