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Design & marketing


What we did for MisterGreen Scroll

Leading the change in electric automotive leasing

MisterGreen, the Netherlands' leading electric vehicle lease company, reached a new level of success using growth hacking, generating 800% more leads without hiring new employees.

800 % More leads in less than a year
45 days It used to take 45 days for a potential customer to commit to the service. Using elaborate and personalized email funnels, we’ve optimized the funnel to make leads convert more quickly.

Founded in 2008, Mark and Florian wanted to create the greenest and fastest growing electric vehicle leasing company in the Netherlands.


Initially, MisterGreen used traditional forms of marketing to grow their business, but soon they realized it wasn’t working. Their target market was enthusiastic about tech and needed to be approached in a different way. When they began using growth hacking strategies, their leads doubled and within the next year their lead generation increased by 800%.

Their challenges


As a relatively new startup, MisterGreen had many goals but little budget. They wanted fast results through viral video marketing, an email funnel, a nice website, content creation etc. They faced challenges in raising capital for their vehicles and generating viable leads. Their goals were too broad and often lost focus of the main picture. We helped them create a One Metric That Matters (OMTM) that we optimized monthly.

To increase customer conversion, we utilized the power of personalisation.


We researched an email marketing platform that agreed with MisterGreen’s budget and email necessities and began creating personalized email campaigns.

We continued to optimize our email campaigns so that more subscribers were interacting with our emails. We then automated these campaigns so that precious man hours were not wasted on the design and implementation. We implemented lead scoring and targeted subscribers that were more likely to convert.

Other things we tried


Although there is very little usage of Bing in the Netherlands, we decided to test the search engine’s advertising. We imported our top performing Google Adwords campaigns into Bing and used discount codes to make sure our test had small financial repercussions.

We tested with LinkedIn in a similar way, A/B tested with texts and images on established groups and used retargeting campaigns to reach these people later.

Targeting the right audience

With Facebook advertising, we were able to identify the top-performing interests, hobbies, demographics, and geographical locations of our ideal clients.

The Pareto principle states that ‘80% of events (sales) come from 20% of causes (customers).’ Using Google Analytics and Facebook Ads, we focused our efforts on this 20%. We analyzed the top-performing demographics, geographical regions, interests, hobbies, and buying behaviors of our ideal customers, and then targeted these people using highly specific and personalized advertisements.


Optimizing how internal employees work is important for MisterGreen.


To deal with the rising number of leads, MisterGreen outsourced the introductory sales calls to call centres in Sofia, Bulgaria. This loosened the pressure that was put on the internal sales team, allowing them to concentrate on tasks that created greater results.




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