MisterGreen, the Netherlands' leading electric vehicle lease company, reached a new level of success using growth hacking, generating 800% more leads without hiring new employees.
Initially, MisterGreen used traditional forms of marketing to grow their business, but soon they realized it wasn’t working. Their target market was enthusiastic about tech and needed to be approached in a different way. When they began using growth hacking strategies, their leads doubled and within the next year their lead generation increased by 800%.
As a relatively new startup, MisterGreen had many goals but little budget. They wanted fast results through viral video marketing, an email funnel, a nice website, content creation etc. They faced challenges in raising capital for their vehicles and generating viable leads. Their goals were too broad and often lost focus of the main picture. We helped them create a One Metric That Matters (OMTM) that we optimized monthly.
We researched an email marketing platform that agreed with MisterGreen’s budget and email necessities and began creating personalized email campaigns.
We continued to optimize our email campaigns so that more subscribers were interacting with our emails. We then automated these campaigns so that precious man hours were not wasted on the design and implementation. We implemented lead scoring and targeted subscribers that were more likely to convert.
Although there is very little usage of Bing in the Netherlands, we decided to test the search engine’s advertising. We imported our top performing Google Adwords campaigns into Bing and used discount codes to make sure our test had small financial repercussions.
We tested with LinkedIn in a similar way, A/B tested with texts and images on established groups and used retargeting campaigns to reach these people later.
To deal with the rising number of leads, MisterGreen outsourced the introductory sales calls to call centres in Sofia, Bulgaria. This loosened the pressure that was put on the internal sales team, allowing them to concentrate on tasks that created greater results.
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