ALDA produces large-scale indoor and outdoor events, including festivals and concerts, for over 100,000 fans worldwide annually. They asked us to help sell tickets for their event at Amsterdam Dance Event (ADE), a yearly gathering in Amsterdam that draws hundreds of thousands of visitors from around the globe.
• Interaction Design
There was a big catch. In three of the events, there was no lineup yet, but ALDA needed to have an indication of the amount of tickets that were going to be sold. A problem which we solved.
Participants could create an account using their email or log in with Facebook, which allowed us to automatically receive all the necessary information through the Facebook API. After completing the registration, participants were asked to select three artists they wanted to see in the lineup based on photos of various artists that we were already in contact with for the festivals. They also had the option to create a friend pool of people they wanted to attend the festival with.
It was important for this campaign to collect as many email addresses as possible so that we could keep people informed as the lineup became more and more known.
With this campaign, we aimed to encourage people to inform their friends in advance about the upcoming ADE festival, hoping to persuade friend groups to pre-order tickets in large numbers.
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