Volareo: the smart speaker with blockchain technology.
In early 2018, Volareo, a startup in the blockchain industry, approached us to collaborate and help them establish a foothold in the music industry.
• It’s a voice-controlled smart speaker, which makes it possible to stream media from Spotify, Youtube, Twitch, Netflix, Musicoin, Emanate and many more platforms.
• It’s made to move! With 6-8 hours of battery, you can use the portable speaker everywhere.
• It’s based on Android, has WiFi, Bluetooth and Wireless Charging.
• You could easily buy and spend crypto with your voice and tip musicians with crypto.
For Volareo we’ve done multiple marketing campaigns to generate visitors to their Indiegogo funding campaign. Before the Indiegogo campaign started, we have made landing pages where the target audience could leave their email address if interested, so we were able to keep them up to date of the development progress and the launch of the Indiegogo campaign.
Before we started building campaigns, we needed to know who the target audience was, what they are interested in, how to reach them and how we could convince them that Volareo is THE speaker they’ve been waiting for their whole lives.
By doing many A/B tests in our online campaigns, we found out that Volareo was focusing on the wrong features to communicate to their target audience.
Volareo focused a lot on the “Blockchain-aspect” of the speaker. Which is understandable, because it was the first speaker with blockchain technology, but the target audience wasn’t particularly interested in this feature.
The target audience was way more interested in another feature of Volareo. By communicating in advertisements that it was a voice-controlled portable speaker, way more people were interested in the product and the cost per sale decreased.
By adjusting this approach on all their social channels, promo videos and on their Indiegogo campaign, we were able to approach the target audience way better.
At Brize, we specialize in data-driven marketing. Want to know what we can do for your business? Contact us now!
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