Brize

The municipality of Rotterdam and Rotterdam Partners joined forces with the vision of building an up-to-date housing platform that inspires and informs users about the neighbourhood developments of Rotterdam, what it's like to live there, as well as the housing opportunities available.

What we made

Logo
Concept design
Visual style
Typography choices
Development
Newsletters
Team trainings
Growth plan for 12-months

20 %

Longer site visits

Rotterdam is in a positive flow. The city is bustling, feels good and is developing at a rapid pace.

The buildings that rise in Rotterdam are a magnet for attracting visitors. Shops, cafes and eateries are opening their doors at high speed. Companies that didn’t want to settle a few years ago in Rotterdam are now coming on a massive scale.

Unfortunately, this is a one-sided picture. Rotterdam finds it hard to position itself as a versatile residential town that is attractive for students, starters and families to live in. There is a discrepancy between the identity and the living image of the city.

Our task

The municipality of Rotterdam and Rotterdam Partners asked us to develop an online platform that delivers enough knowledge, images and experiences of living in the city to attract middle and upper class people to Rotterdam. The idea of building an online platform came from observing the difficulty of finding all relevant information about living in Rotterdam in one single online space.

There were a lot of websites informing visitors about different aspects of Rotterdam, but none conveyed the city in such a way that it prompted middle to high class individuals/families to research more about what is going on in the city, and more importantly, the possibility of moving and living in Rotterdam.

The catch?

The brainstorming, wireframe prototypes, site structure, visual designs, development, pre-launch testing, testing and launch of the first Minimum Viable Product had to be done within a month due internal budget agreements.

We created a platform to attract and retain the middle and higher class residents, focusing on students, families and working professionals.

01

Higher educated people are important as Rotterdam is becoming economically stronger.

02

The platform should give elaborate market insights about what is happening in Rotterdam to local partner organisations.

03

Present the numerous housing opportunities that are available in Rotterdam in a clear and easy way for the middle and upper class.

The identity

We created an easily identifiable logo, that also shows what the website is about through two intertwining icons. We chose a clean looking palette of green, white and grey to show professionalism to the website visitors.

The logo symbolises the new beginning of the platform and is eye catching and memorable.

The website

We created a new website design that has never been seen before in the Dutch housing market, accompanied by a mobile version.

We established partnerships with other organisations to show the fullest possible range of projects and news on the website, social media channels and digital newsletter.

The project's result

Brize created and delivered not only the logo, the visual style, the font choices, but also the site design and packaging. Viewers have stayed, since the new website has been online, an average of 20% longer on the website. We are still working on optimising the online platform to improve the online experience even more.

Let's talk about how Brize can help your team with incorporating new ideas

We believe in the power of 'What if?' and want to help our clients think beyond the ordinary.

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Wonen in Rotterdam